Kmart Australia now stocks E.l.f. Cosmetics!

Over the last six months we have seen two very exciting developments in the availability of affordable and coveted makeup brands in Australian department stores. First Target started selling NYX and now Kmart has jumped on the band wagon and started selling E.l.f. (Eye Lips Face) Cosmetics! I think this introduced level of competition is great for the Australian cosmetics market, both quality and affordability are represented by these two brands.

I heard the E.l.f. at Kmart news last weekend on Facebook, I literally stopped what I was doing and went straight to my local Kmart. And yes, the rumors were true! I found the E.l.f. Cosmetics section. I was really happy and a bit shocked to see that others had done the exact same thing as me. When I got to Kmart the E.l.f. cosmetics section looked like a small tornado had rolled through, there was hardly anything left!

Luckily a couple of things I was hoping to find were still available, I purchased the studio Contour Brush - $8, Essential Hypershine Gloss in Vixen - $3 and the Studio Matte Lip Colour in Coral also $8.  All of these prices are the same at www.elfcosmetics.com.au, which I think is so good! The website is currently having free shipping until the 10th March 2014 on orders over $60!

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